The
transition to a low carbon, resource efficient economy is a global environmental
and economic imperative. There is no high carbon future. The transition represents
a huge economic opportunity for the UK internationally. Success will depend
on the UK’s ability to position itself as providing thought, technological and
commercial leadership in new markets which will emerge.
The UK Low Carbon International Marketing Strategy aims to position the UK as a global hub for low carbon solutions; where UK businesses are designing, producing, marketing and deploying the goods and services that will shape a low carbon world.
It will set out a clear direction and journey that will help focus collective efforts and achieve shared goals. Joined up marketing will improve the targeting and co-ordination of marketing activities.
This marketing strategy will reach across all sectors and across a diverse
range of businesses and organisations. Businesses, academia and government
working together to develop a common approach and a single voice will achieve
a greater impact for the UK.
